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Top 10 Mistakes to Avoid When Ordering Bulk Posters

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Ordering bulk posters is a cost-effective marketing strategy for reaching a large audience. However, the process isn’t without its pitfalls. From design flaws to logistical oversights, there are several mistakes that can diminish the effectiveness of a poster campaign or even cause it to fail entirely. To ensure your bulk poster ordering is as successful as possible, here are the top 10 mistakes to avoid, complete with strategies for avoiding them.

1. Overlooking Proofreading

Mistake: Ignoring the Importance of Proofreading

One of the most common and easily avoidable mistakes is failing to proofread. A typo, grammatical error, or incorrect information can make a poster look unprofessional and can mislead the audience.

How to Avoid It

Always double-check your text for errors. Use spell check tools, but also have at least one other person proofread your content. This helps catch errors that software may miss and ensures the message is clear and professional.

2. Neglecting Target Audience Needs

Mistake: Designing Without Audience Consideration

Posters that don’t consider the interests and needs of the target audience are less likely to engage them. Knowing who your audience is and what appeals to them is crucial.

How to Avoid It

Conduct market research to understand your audience’s demographics and preferences. Design your posters with this data in mind to ensure they resonate with the viewers and effectively convey your message.

3. Choosing Poor Quality Materials

Mistake: Opting for Low-Quality Paper or Printing

Using low-quality materials can not only affect the appearance of the posters but can also impact their durability, especially in outdoor environments.

How to Avoid It

Select materials that match the purpose of your campaign. For indoor use, standard paper might be sufficient, but for outdoor posters, consider more durable, weather-resistant options like vinyl. If you are not sure which material to use, always feel free to ask for help

4. Complicated Designs

Mistake: Overdesigning

An overly complicated design can overwhelm the audience and obscure the message. Good poster design should be eye-catching yet straightforward.

How to Avoid It

Keep the design simple. Use clear, readable fonts and limit the color palette to a few complementary colors. Make sure the main message is the focal point of the poster.

5. Ignoring Color Psychology

Mistake: Ineffective Use of Color

Colors significantly affect how a message is perceived. Choosing the wrong colors can miscommunicate the intended emotion or message.

How to Avoid It

Understand the psychology behind colors and choose those that align with the message you want to communicate. For instance, use blue to evoke trust and stability, or red to create urgency and excitement.

6. Incorrect Sizing

Mistake: Wrong Poster Size

Choosing a size that is too small to be noticeable or too large for the available space can limit the effectiveness of your posters.

How to Avoid It

Consider the environment where the posters will be displayed. Ensure the size is appropriate for viewers to read and engage with from a typical viewing distance. If you are not sure about the size, always feel free to ask for help

7. Not Testing the Design

Mistake: Skipping the Testing Phase

Not testing your poster design in different environments can lead to unexpected issues with visibility and legibility.

How to Avoid It

Print a sample poster and test it in the environment where it will be displayed. Check for visibility and legibility from various distances and angles.

8. Failing to Plan Distribution

Mistake: No Distribution Strategy

Having a pile of posters without a clear plan for distribution is a wasted opportunity. Effective distribution is key to maximizing the impact of your posters.

How to Avoid It

Develop a detailed distribution plan before ordering. Identify key locations and the best times for placement to reach the maximum number of your target audience.

9. Not Leveraging Bulk Discounts

Mistake: Not Negotiating Pricing

Failing to discuss pricing options for large orders can result in spending more than necessary.

How to Avoid It

Always inquire about bulk discounts or negotiate better terms with your printer. Most printing companies offer scaled pricing based on quantity. Remember, Bulk Poster Printing has a lowest price guarantee policy, so feel free to take advantage.

10. Lack of Clear Call to Action

Mistake: Omitting a Call to Action

A poster without a clear call to action (CTA) can fail to engage the audience in a meaningful way. The CTA directs the audience on what to do next, whether it’s visiting a website, attending an event, or making a purchase.

How to Avoid It

Include a simple, direct CTA that is easy to see and understand. Use actionable language and consider a contrasting color to make it stand out.


Avoiding these top 10 mistakes when ordering bulk posters can greatly enhance the effectiveness of your marketing efforts. By paying close attention to the design, audience, materials, and distribution strategy, you can ensure that your posters not only reach a wide audience but also make a lasting impact. Remember, every element of your poster from the colors to the text plays a crucial role in attracting attention and encouraging action.

If you have any questions about poster printing, please feel free to reach out to us at [email protected] or submit our contact form. We’re here to assist you in any way we can.

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